Home > Funding > Calls > 2012 > Research in the Wild 2012

Research in the Wild 2012

Issue date:
22 Feb 2012
Closing date:
16:00 on 18 April 2012
Call status:
Expression of interest 
Digital economy

The Research Councils UK Digital Economy Theme is supporting research to rapidly realise the transformational impact of digital technologies on aspects of community life, cultural experiences, future society, and the economy.

 ‘Research in the Wild’ is about enabling researchers, in the digital economy, to expose and test their research ideas with potential beneficiaries – for example, the individual, business and/or society – in order to get closer to achieving a viable proposition with potential for transformational impact.

This call focuses on:

  • The applicant identifying a genuine problem and user need with the potential for transformational impact;
  • Exposing potential research ideas to beneficiaries, and;
  • Improving research ideas based on user input in order to get closer to achieving a viable proposition.

Applicants are invited to express their interest to apply for short-term funding to perform their Digital Economy ‘Research in the Wild’ in three challenge areas:

  • Sustainable Society - Digital technologies can be used to make services more sustainable and enhance current systems (economic, environmental and social), in a way that is accessible, affordable, bespoke and popular.
  • IT as a Utility - To realise the digital economy, digital infrastructure should be so simple, accessible and reliable it is invisible to the consumer.
  • New Economic Models - New business models in a digital economy will create a more flexible, dynamic, resilient and individual-centred economy for the UK.

Proposals will go through an Expression of Interest stage before Full Proposals will be invited. Expressions of interest will be assessed internally according to the timetable given.

  • Closing date for Expression of Interest applications: 16:00 on 18 April 2012.
  • Expressions of interest should be submitted by email to Ritw@epsrc.ac.uk.
  • Projects are limited to up to 18 months in duration.

Applications are welcome from researchers across the subject domains of all the Research Councils involved in the Digital Economy theme, including: Arts and Humanities; Economics and Social Science; Engineering and Physical Sciences.




Hannah Collins

Richard Bailey